BUG'S PARADISE
After spending some time understanding Bug's Paradise corporate philosophy, our interpretation is that Bug's Paradise not only advocates for organic roots but also allows urban dwellers to briefly escape the hustle and bustle of the city in the steel and concrete jungle, finding a return to simple and slow moments of life.
City children are truly different from those who grew up in small villages. They may never experience the faint scent of grass that comes with the morning breeze in the village, and perhaps they have only seen the crowing of a rooster in movies or books.
Bug's Paradise provides an opportunity for parents to bring their children here and spend a different kind of quality time together.
I guess this might be Bug's Paradise's mission.
Therefore, in designing the packaging for Bug's Paradise, considering that compared to many other Bug's Paradise organic products, eggs are relatively affordable, we adopted a lively, cute, healthy, and simple Korean design philosophy. We standardized the original design and incorporated the meaning of "nature" hidden in the Bug's Paradise logo into our design. We hope that every parent who comes here can affordably purchase a healthy and elegant souvenir for their children or friends without burden.
经过了一些时间了解Bug’s Paradise 企业理念后，我们得出的理解是，Bug’s Paradise 除了提倡有机根植外，也让置身于这钢骨铁林的城市人们能够短暂的逃离大都市的喧闹，在这里找回纯朴的慢生活时光。
大都市的孩童们啊，真的和自小乡村长大的孩子们真的不一样。无法也不曾体验过村子里那清晨随风扑来的淡淡青草香，甚至也许连公鸡报晨也就只在影片中或书上看过。
Bug’s Paradise 却为大家制造了这个机会，让家长们能够带孩子们来到这里度过一个不一样的亲子时光。
我猜，这也许就是Bug’s Paradise 的使命吧。
因此，在我们为Bug’s Paradise 制定包装设计时，考虑到相比之下鸡蛋属在众多Bug’s Paradise有机产品中属于价格比较容易入手的产品，所以设计理念我们采用了较为活泼可爱，健康，简洁的韩式设计理念，将原有的设计标准化，也把蕴藏在Bug’s Paradise Logo中的“大自然”含义融入我们的设计内。我们希望让每个来到这里家长都能无负担的为孩子或朋友们入手一份不贵，但不失大方的健康纪念恩物。