THONG KEE CAFE BRANDING
溏记海南茶室品牌升级
Nakaya & Co. is honoured to have been invited to upgrade the brand identity of Thong Kee, helping to refine its visual presentation to better convey its flavours and values.
Brand Philosophy & Background
Thong Kee, a renowned traditional coffee brand in Malaysia, has long been dedicated to preserving and innovating local coffee culture. While staying true to its classic flavours, the brand aims to introduce a more modern and premium visual identity, allowing younger consumers to connect with and appreciate Thong Kee. Our task was to craft a compelling brand visual that not only highlights the craftsmanship behind Thong Kee but also enhances its appeal to a wider audience.
Design Concept & Execution
For this brand enhancement, we recognised that visuals are not just about presentation—they are a powerful medium for evoking emotions and deepening consumer engagement. With this in mind, we meticulously refined the imagery through:
Lighting & Depth – Carefully controlled lighting to enhance the texture and richness of each dish, making the food appear even more tempting and appetising.
Colour Harmony – Integrating warm brand tones to create an inviting yet professional aesthetic, ensuring a cohesive and appealing visual identity.
Market Positioning & Brand Impact
This visual upgrade not only elevates Thong Kee’s overall brand aesthetic but also strengthens its impact on social media and market visibility. By delivering high-quality imagery, we aim to create an immediate emotional connection with consumers, reinforcing brand recognition and boosting competitiveness.
Nakaya & Co. is honoured to support Thong Kee’s brand evolution, and we look forward to seeing it continue to grow and make an even greater mark in the industry!
CLIENT
Thong Kee
CREATIVE DIRECTOR
Ron Ling